For the first time in Rolls-Royce history, the marque is officially represented in Korea. The first of a number of new dealer premises around the world have been formally opened at Seoul.

Rolls-Royce expects Korea to become the third largest market for the Phantom in the Asia Pacific region behind China and Japan.

Rolls-Royce Motor Cars will be represented in Seoul by HBC Kolon. Kolon has already been successful with a number of luxury brands outside the automotive industry and have enjoyed a long-standing relationship with BMW Group.