Land Rover has announced the creation of the Land Rover Classic Parts (LRCP) business initiative. “Due to the high levels of vehicle retention and customer loyalty found within the Land Rover brand, it is acknowledged that older vehicles within the range require focused support,” says Tom Pallister, Land Rover’s director of customer service.

“This initiative is to ensure customer satisfaction and consistent availability of parts, to allow owners to keep their vehicles on the road with the confidence and reliability from using Genuine Land Rover Parts.”

The Land Rover Classic Parts business unit will manage the purchase, warehousing, distribution and promotion of genuine Land Rover parts for specific older models. From launch in October, the programme will cover:

  • Range Rover Classic (1970 – 1994)
  • Discovery Series I (1989 to 1994 MY)
    All of the commercial and logistical functions will be co-ordinated by Unipart Logistics through the Automotive Business Unit in Cowley, Oxfordshire.