Motorpoint, one of the UK's largest car supermarkets, has dismissed recent research that suggests traditional car importers and supermarkets are no longer able to offer discounts on new cars because of the strength of the Euro and falling UK new car prices.

Operating a high-volume low-margin business model the company says it saves consumers up to 40 per cent by sourcing its cars in the UK and Europe. It hopes to sell more than 25,000 units by the end of this year.

Typical deals include £6500 off an Alfa Romeo 156 1.9JTD veloce, £4325 off a Citroën Picasso 1.6 SX MPV and £3150 off a Renault Megane 1.6 dynamic five door. It is also predicting growth in sales of diesel vehicles this month as the new 53 number plate is introduced.

David Shelton, director of the company, expects diesels to account for 25 per cent of Motorpoint's 3,000 sales next month – a nine per cent rise over last September. “The continued growth of diesels at Motorpoint follows a national trend,” says Shelton. “Not only are new diesel engines more refined, but they are available in increasing numbers of model variants. We expect to see this trend continue as more motorists wake up to the economic benefits of diesels.”