Mitsubishi Motors Europe (MME) says virtually all its retailers have signed contracts before the October 1st, 2003 deadline and with support from local dealer associations, including the European Mitsubishi Dealer Association (EMDA).

MME says its dealers will benefit from incentives to raise their profile, as it has decided to pursue process-related standards (e.g. individual customer satisfaction evaluation per dealer, telemarketing activities, development of marketing plans and personal development plans) as opposed to investment-related standards (major construction standards or demand of specific flooring or other building materials) the company says are favoured by other manufacturers.

This 'different and pragmatic approach', says Mitsubishi, will allow its dealers to focus their attention on launches for the 14 new models to come over the next five years, while gradually upgrading and investing in facilities and corporate identification, but also training and personnel, in line with their earning potential over the coming years.

Aimed at EU distributors and dealers within the EU Block Exemption Regulation context, this strategy will also be expanded over time by MME to its non EU-partners for full 'Retail Brand Experience' consistency.

Commenting on this achievement, Stefan Jacoby, President & CEO of Mitsubishi Motors Europe said: "At MME, we try to look beyond the accepted conventions of the automotive business. The consensual and pro-active approach to BER we have chosen is a good proof. Now, with our Distributors and their Dealers, we have the right framework to launch our new cars - starting with Colt next year - and welcome their new customers, while increasing the loyalty of the current ones. All to reach our objectives of 300,000 units in 2007and profitability at all levels of the distribution chain."