A multi-million pound TV, local radio and consumer press publicity campaign is being rolled out by Castrol UK to whet public appetite for its GTX Magnatec engine oil.

A major sales pitch - which includes free staff training, technical and marketing support and an incentive programme - has also been developed for motor retailers and independent workshops to help improve aftersales understanding of the new lubricant and its potential for higher margins.

GTX Magnatec has been designed to reduce the average wear accepted by the ACEA for a 10W-40 lubricant by as much as five times.