Spot and stop a Ford Explorer decorated in Mardi Gras decals between now and Saturday, June 30 and you could win a pair of free tickets to Europe's largest Gay and Lesbian Pride event.

Ford Motor Company is a main sponsor of London Mardi Gras for the second year, and the tickets are among several giveaways - including a special edition Ka - donated by the manufacturer.

Gay, lesbian and bi-sexual Ford workers from Britain and Germany will be handing out merchandise during the Pride Parade and March, which starts at Hyde Park at noon on the Saturday. The parade and winds through central London to Victoria before the main event in Finsbury Park where pop acts such as Steps, 5ive, A1 and Atomic Kitten will be performing for about 85,000 expected partygoers.

The Ka 'Collection' is to be raffled to raise cash for the Terence Higgins Trust Lighthouse charity.

Ian McAllister, chairman and managing director of Ford Motor Company, said: “We believe in helping to foster a global society that is more open and tolerant, and one that values diversity. Our presence at Mardi Gras underlines that philosophy.”