Fiat Auto UK has launched 250 new websites for all 162 Fiat and Alfa Romeo dealerships as part of its continually developing e-commerce strategy.

The aim of the latest development is to encourage and facilitate customers' relationships with their local dealer and is part of the Fiat Group's 'dealer-centric' website strategy.

Fiat is effectively introducing integrated links to its entire dealer networks' microsites from the new corporate websites launched last October.

The sites are part of a £32m group internet investment over the next five years.

Dealers will be able to personalise their website within a corporate framework common across Europe. The individual sites will profile local dealers information and services in an interactive web enivornment, enabling the customer to access details of new and used cars, finance, insurance and local events and promotions.

To view an example of one of the dealer websites click here.