BSM, the UK's largest driving school franchise, has reconfirmed its fleet deal with Vauxhall for the new Corsa. It will take 2,500 cars in various specifications every seven months.
Richard Hughes, Corsa product manager, said: “A huge number of learner drivers can take their first step on the road with Vauxhall which enables us to build a relationship with the customer,” he said.
“There is an important spin-off into the used car market.”
Every learner driver who passes with BSM will receive a 'congratulations' pack from Vauxhall giving details of the product range and information on special offers from their local Network Q dealer.
Corsa will be launched with a special preview weekend prior to its public unveiling at the Birmingham motor show.
Dealers have mailed hot prospects with details of the new car and an invitation to visit the showroom for a private viewing. Corsa prices will start from around £8,000.
BSM re-signs Corsa deal
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- 6 October 2000
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