Advertisement feature from Visitor Chat

After a successful pilot with selected dealer groups, Visitor Chat is now available to its customers advertising on MOTORS. Dealers now have the option to integrate a chat feature directly into their MOTORS advertisements. This enhancement aims to provide a seamless and immediate communication channel for potential customers, fostering engagement and helping to boost qualified leads.Visitor Chat’s agility, combined with MOTORS' drive for lead quality, has delivered impressive conversion rates for piloting dealers. Since officially launching at the start of 2025, over 250 dealers are now live with Visitor Chat which is expected to continue to grow throughout the year.

MOTORS is the latest platform to join Visitor Chat’s UNITY package as an additional option for dealers to extend their live chat coverage. UNITY by Visitor Chat was launched late last year to build upon previous consolidations of digital touchpoints and integrations into one seamless platform. This centralisation approach, along with newly developed features, will simplify how UK car dealers interact with customers online.

Phill Jones, Chief Operating Officer,  MOTORS
“We’re pleased to introduce Visitor Chat as an additional live chat option across MOTORS for our mutual customers. We believe this will help in-market car buyers better engage with dealers, with a slicker experience, leading to higher conversion.”

Visitor Chat offers a balanced approach that adopts AI to enhance the customer experience without losing the human touch. Human operators manage all chat interactions with AI working alongside them to source information, provide specific vehicle details instantly and speed up response times. It opens a wealth of information to our team that will aid customers to continue their buyer-journey and continue toward a purchase decision.