The Trade Centre Wales has reported pre-tax profits £10m ahead of 2016 in a trading update for the first two-thirds of this year.

The Neath-based car supermarket operator achieved a record £17m turnover in July and is planning further expansion with the launch of two new sites in 2018 after established its footprint in the Midlands with the opening Trade Centre UK Wednesbury in April.

Owner Mark Bailey said: “I am delighted with how the business has been received by car shoppers in the Midlands, we have successfully replicated the Trade Centre concept in a completely new region and the results provide huge encouragement for continued expansion of the brand nationally.”

The business which is led by chief executive Andy Coulthurst and sales director Andy Wildy claims to place its main emphasis on retail experience and convenience to drive customer satisfaction.

Wildy said that the business was on track to more than quadruple profit over a four-year period, adding that 2018 will see the business deliver over £25m pre-tax profit, compared to £5.6m in 2014, adding: “Everyone is working very hard here to make that happen.

Wildy said: “Anyone visiting the latest format store cannot fail to be impressed, digital point-of-sale illuminates our reception atrium and golf buggies are at hand to help you navigate acres of retail stock, all prepared to optimum standard.

“Over 80% of our customers choose to take their cars the same day and we invest significantly in people and processes to facilitate this, on a typical Saturday we will see over 70 customers drive away their new cars on their first ever visit to our Wednesbury showroom.”