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John McGurk, its managing director, says of the nine-employee site on a small business park in Kineton, south Warwickshire: “We haven’t got the palace showroom, so we are nothing like a franchise in that respect. The franchise is on one level and we fit into something between.”

However, the business does have a franchised pedigree in other areas – it uses Aston Martin-approved parts only and its three former factory-trained technicians use manufacturer-approved tools, diagnostics and equipment. McGurk himself also has a rich background in motor retail.

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