When motorists want one thing, but national policies are driving vehicle manufacturers to offer less of it, that risks the prosperity of the UK motor industry and the people who work within it, argues AM's regular columnist Professor Jim Saker, emeritus professor of Loughborough University's business school and president of the Institute of the Motor Industry.
Go to any motor industry conference, product launch or training programme and there is always an exhortation for the people involved to be customer centric. By keeping the customer central to all that we do success is guaranteed to follow.
This is pushed out as a mantra for how the industry should behave.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Colin M - 12/06/2024 13:15
Finally, somebody talking sense. The whole EV agenda has been born through government interference and the industry has had to comply or face massive fines. The only way to run a successful business is for that business to be consumer led.