Executive View: Video will help dealers support Motability customers

Charlie Winters, digital expert at Mobility in Motion explains the importance of visual storytelling in building awareness of car adaptations.

In the UK, among the 14.6 million disabled individuals, few, along with their families, caregivers, or referral organisations, are aware that driving is a feasible option, let alone the support and adaptations readily accessible to them.

For decades, the Motability sector has grappled with a persistent challenge: a surprising lack of awareness. Despite offering life-changing solutions for disabled drivers such as car adaptations to make driving easier, many who could benefit remain unaware of the options available.