Citroën’s global boss has talked to AM-online about the strategic positioning of the French brand as it overhauls core models and promises transparent pricing.
Chief executive Thierry Koskas has now been at the helm of the Citroen brand for 18 months and he's been charged with a mission.
He aims to transform the brand with a focus on renewing core models based on the corporate values of comfort, simplicity, sustainability and daring.
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AM Dealer Recommended 2025
In this issue we present the top perfomers in the 2025 AM Dealer Recommended research.
Significant motor retail industry suppliers have been endorsed by UK automotive retail leaders in our research programme.
We surveyed dealers from our audience to find out who they trust most and rely on for products and services in a variety of critical aspects of their motor retail operations.
Almost 30 companies received sufficient support from AM's dealer audience to become Dealer Recommended this year.
Find out who they are and learn from them how they can problem solve in your business.
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Author:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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