Citroën’s global boss has talked to AM-online about the strategic positioning of the French brand as it overhauls core models and promises transparent pricing.
Chief executive Thierry Koskas has now been at the helm of the Citroen brand for 18 months and he's been charged with a mission.
He aims to transform the brand with a focus on renewing core models based on the corporate values of comfort, simplicity, sustainability and daring.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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