Citroën CEO Thierry Koskas on tackling the zero-emissions challenge

In this, the second part of AM’s latest Manufacturing Insight, Thierry Koskas, Citroën’s brand chief executive, discusses the zero-emissions challenge facing both the UK and Europe, competitive pressure from Chinese brands and Citroën’s unique offering in the all-electric B-segment with the arrival of the e-C3.

Thierry Koskas has had plenty of high-flying roles in the French automotive industry but one posting he remembers fondly was his time toiling at the retail equivalent of the coal face in the East End’s Commercial Rd.

It prepared him well, helping him to build a career in the most senior sales and marketing positions at Stellantis predecessor PSA after Renault where for three years between 2009-2012 he was charged with developing the car’s maker’s electric vehicle strategy. That saw the launch of four models including the Zoe, Twizy, Fluence and Kangoo.