Eight questions to... Mark Brook, sales director, Hepworth Honda

Brook: As sales director, my role is to oversee the smooth running of the sales department and deliver an excellent customer experience for new and used car sales, resulting in genuine customer satisfaction. I’m also here to ensure maximum profit is retained and relevant funding options and insurance products are recommended appropriately.

Additionally, I’m responsible for motivating and coaching the sales team and communicating with all staff members and manufacturers on a daily basis. I also ensure that all customers feel they have received the very best level of service and they are happy with any outcome. This is vitally important for customer retention and a loyal customer base.