Eight questions to… a head of dealer and direct marketing

What are the main responsibilities of your role?

One of my key responsibilities is to act as the custodian of the brand on behalf of the UK executive management. It is my duty to ensure we represent our core brand values to both our customers via our communications and to our dealers through point-of-sale and dealer events. 

I am also leading an alternative fuel project team with a sponsor at Kia Motors UK.