Why Celtic Subaru & Mitsubishi won Franchised Dealership of the Year at the 2023 AM Awards

In a competitive category, it was a tale of transformation from Celtic Subaru and Mitsubishi that helped it secure the Franchised Dealership of the Year award.

A business restructure to offer greater profitability from used cars and a platform which would ensure that the future retailing of new vehicles would “complement the business and not overpower it”, after an over-reliance on its former Mitsubishi franchise, was at the heart of its entry.

The subject of an management buy-out by managing director Tony Sciascia in the summer of 2021, family-run Celtic has since become one of Subaru’s top performing retailers.