While freedom is important, there is a fine line between having the freedom to choose and being paralyzed in the face of too many options. 

Such paradox of choice is fast emerging as exactly the type of dilemma facing the UK’s car buying public preparing to make their first purchase of an electric vehicle.

Five years ago, you could count the number of electric cars available in the UK market on the fingers of two hands; by the end of 2023 there will be up to an additional hundred models from which to choose, according to industry body, the Society of Motor Manufacturers and Traders.

The British market potential for electric vehicles - despite the RHD and Brexit realities – will certainly remain highly attractive with Britain mandating car makers sell an increasing share of zero-emission vehicles up to the 2035 ban on sales of new petrol and diesel cars.

Paradox Choice of Brand