Honda is set to launch “an element of direct sales” e-commerce this autumn, as the brand prepares for a long-term future with dealerships under the “lightest touch” agency terms for new car sales.
Its forthcoming electric-powered SUV, the e:Ny1, will be sold direct to customers by the car brand when order books open later this year.
“Whilst we don’t see a demand to buy cars online, we definitely see a demand to complete chunks of that process online and get that instant gratification in that self-service environment,” Honda UK’s head of automobile Rebecca Adamson told AM’s editor Tim Rose recently.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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