Skoda's dealer woes are behind it, says brand director Alasdair Stewart

Despite such encouraging growth, however, the manufacturer came last in the National Federation of Dealers Association (NFDA) Winter Dealer Attitude survey.

Alasdair Stewart, brand director at Škoda UK, summed up his reaction to the score in one word: disappointment.

However, he did offer an explanation for the score: “Only 40% of our retailers answered it and it was taken right at the beginning of this year. The reason I mention the time the survey was taken is because we had a really tough fourth quarter last year – we changed our offers a lot, but we just weren’t quick enough.