Peugeot UK targets younger customers with premium shift and EV knowhow

By Tim Rose

13 December 2022

The average age of a Peugeot new car buyer is 56. However, the brand sees winning the hearts of younger consumers as a vital step in securing sales growth for the long term.

Last year, it introduced a new 2D logo design, started rolling out a revised showroom corporate identity and emphasised a focus on allure and attraction, with design-led cars that it positions as affordable, yet near-premium.

Managing director Julie David tells AM that Peugeot aims to be more of a first preference car brand for Gen Z consumers (born between 1997 and 2012) in particular.

Login to continue reading

Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.

The latest AM industry special issue

AM Dealer Recommended 2025

In this issue we present the top perfomers in the 2025 AM Dealer Recommended research.

Significant motor retail industry suppliers have been endorsed by UK automotive retail leaders in our research programme.

We surveyed dealers from our audience to find out who they trust most and rely on for products and services in a variety of critical aspects of their motor retail operations.

Almost 30 companies received sufficient support from AM's dealer audience to become Dealer Recommended this year.

Find out who they are and learn from them how they can problem solve in your business.

Plus perspectives on success: how having the right partnerships goes a long way to ensuring good outcomes for any dealership.

Read now

Author: Tim Rose

Editor

tim.rose@bauermedia.co.uk

01733468266

An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.