“We’ve been true to our word over the last two-and-a-half year period in our trading style,” said David Peel, who took over as managing director in early 2016.
“From March 2017, we stopped doing month-end deals. We don’t force month-ends. We walked away from over 5,000 fleet deals we would have done historically – some where our terms have been abused, passing cars to broker sites, for example.
“The desire has been there to walk away from market share to the benefit of our residual values and our future business.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
godfrey stacey - 04/06/2019 10:58
Most Peugeot dealers that have been lost making over the last 30 years have been the 30 that Peugeot Motor Company own . Will he be closing all of these ?