Peugeot dealers must double their return-on-sales, says MD David Peel

Peugeot UK did just that in 2015 and it was  duly hammered in the Winter 2016 NFDA Dealer Attitude Survey, rated third from bottom of the 28 brands involved for franchise value, with a score of 4.3 out of 10.

When David Peel stepped in as managing director in March 2016, it was clear to him that fixes were required. A motor retailer more than a distributor, he had spent the previous seven years as chief executive of Peugeot Citroën Retail Group, taking the manufacturer-owned group from a €25 million loss to a €10m profit.

When AM spoke to Peel in May, Peugeot had rebounded to seventh in the Winter 2017 NFDA survey (7.6), and dealer RoS was up to 0.8% – still below the industry’s average, but at least headed in the right direction.