Hyundai chief Tony Whitehorn wants more from dealer workshops

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Tony Whitehorn, Hyundai UK’s president and chief executive, is not a man averse to sticking his neck out and leading his brand in new directions when it comes to exploring innovative ways to sell cars.

“We have entered into the unknown. We have invested an awful lot of money in this, but that is the kind of business we are. We take risks and go places that others might not,” he said.