[gallery id=1563]
David Hodgetts, who joined Honda UK as a production engineer 30 years ago and took over in his second stint as managing director in 2016, acknowledges that some things could have been done better.
Although Honda’s first-quarter registrations were up 2.1% year-on-year, to 18,137 (in a market down 12.4%), Hodgetts clearly has work to do. Honda’s 160 UK car retailers are targeting an average return-on-sales figure of just 1% for the financial year to the end of April and the brand’s below-average performance in the NFDA’s Winter 2017/18 Dealer Attitude Survey result indicates discontent in the ranks. Retailers rated Honda 4.9 out of 10 overall in the annual NFDA survey – down on the Summer 2017 score of 5.6 and an average of 5.3.
Login to continue reading
Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.
Irishboy4 - 03/05/2018 13:44
I owned three Honda dealers in the UK, our ROS was 2.5%. It was the best of franchises, but held back by a market perception that they were cars for old people. If they can get round this view then younger buyers will increase the share. The irony is that vw group now have over 50% of the UK market and they defrauded over one million buyers with the dieselgate scandal. Bizarre as Honda are British and people are buying vws made in Germany, India and South Africa.