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“We have so many revolutions going on – powertrain, ownership, connectivity and alternative mobility. It’s the most exciting industry to be in right now,” said Barratt.
Changes are bringing some pain to all franchised networks. Having invested heavily in showrooms and technology for face-to-face transactions, swathes of potential customers are on the cusp of embracing online car-buying or adopting alternative urban transport solutions altogether.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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