Citroën sweetens the pill for a dealer network in flux

These will include a rival to the Nissan Navara pick-up, seven plug-in hybrids and eight pure electric vehicles, and the group will continue to develop connected and autonomous technology.

That increased product line-up is likely to add to Citroën’s recent successes with the C4 Cactus and best-selling C4 Picasso, which recorded 3,997 and 5,004 registrations, respectively – increases of 31.8% and 9.6% year-on-year – in the first three months of this year (SMMT).

For DS Automobiles, there is a sense that the race has just begun to establish Citroën’s premium sister’s offering in its own right in the minds of the car-buying public, with new DS4 and DS4 Crossback models entering the market in November and a new version of the DS3 arriving alongside a striking TV ad campaign in February.