Can Mitsubishi double its volume in five years?

To address those challenges, Mitsubishi will take a two-pronged approach – an expanded model range and a revision of how its 125-strong franchised network deals with customers.

Earlier this year, Lance Bradley, managing director of Mitsubishi Motors in the UK and his senior team shared their five-year “vision” with the network. Under ideal conditions, they said, this could take the brand’s annual new vehicle volume to between 40,000 and 50,000 units.

Bradley acknowledged that that is quite a range, and claimed it is not a target, but rather what he thinks is possible given the Mitsubishi products coming through – it will launch a new SUV every year until 2021 to capitalise on a market that has grown by 214% since 2010.