As manufacturer strategies focus increasingly on electric vehicles (EV), crossovers and SUVs, is customer choice set to become a thing of the past?

AM's David Francis analyses the market trends to find our more.

At first sight, the new car market appears to be fragmenting like never before: hybrids, plug-in hybrids, battery electric, even the odd fuel-cell model – the choice seems almost endless.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

Read now