Why the "human heartbeat" is crucial for AM100 car dealer TrustFord

As a car retail group that attests to placing ‘care’ at the centre of everything it does, TrustFord’s AM Awards entry proved that it acts on a desire to become part of the communities its dealerships serve.

Hence why the AM Awards judges voted for it to win the 2023 Community Hero Award.

Its entry told judges: “We are more than just a business, we have a human heartbeat too”. It added: “As a trusted brand, we believe that we have a duty of care in our local communities and want to give back where we can.”