Rybrook Holdings' Henry Whale on creating 'money can't buy' experiences

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However, with a brand portfolio that includes Rolls-Royce Automobiles, Bentley, McLaren Automotive and Lamborghini, luxurious touches (such as visits to see the top-rated horse, Rybrook Ambience) help to set Rybrook Holdings apart.

The group’s recent official opening of its Cribbs Causeway site, a multi-franchise facility for the four brands above, was preceded by a “shoot and drive” event for customers and featured a 47ft yacht from the group’s other business, Princess Yacht Motor Sales.