HR Owen chief Ken Choo on turning car ownership into membership

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The billionaire was so incensed by his poor reception, and the apparent opportunity to create the right experience for wealthy people such as himself, that by the end of 2013 his conglomerate, Berjaya Group, had taken over the AM100 luxury car retailer.

On the surface, having a portfolio of supercar dealerships in and around London could be seen as another trapping of wealth, but Tan’s ownership of HR Owen is no vanity project. Since installing Ken Choo as chief executive in January 2017, the dealer group has doubled its return-on-sales to 1.4% and that Mayfair Rolls-Royce dealership has become the brand’s global dealer of the year, with 100% scores in all brand KPIs – a first for the network.