How Shelbourne Motors is making a multi-brand dealership work

Fred Ward, the group’s founder, began selling vehicles from his home in the town – just a mile from the new dealership location – in 1970 and the current leadership team literally grew up in the motor trade.

Fred Ward, the group’s founder, began selling vehicles from his home in the town – just a mile from the new dealership location – in 1970 and the current leadership team literally grew up in the motor trade.

His sons, Paul and Richard, are sales directors at the business, while his daughter, Caroline Willis (nee Ward), is the business’s finance director.