Drayton Motors - cultivating success with rural Kia franchises

Drayton Motors director Darren Bradford is keen to highlight a mindset that would have him “pick up a bucket and sponge” at the two-site Kia franchise in Lincolnshire if it would help the business.

The businessman said that he considers his leadership style to be “firm but fair” and centred on the importance of everyone in a team effort.

It’s that team effort which drives the success of this award-winning, family-owned retailer