Dealer new car sales per franchised outlet
Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.
Here you'll find all-brand averages over time and can analyse the results by brand.
All-market average new car sales per outlet
All-market average new car sales per outlet
| AVG | Jan | Feb |
|---|---|---|
| 2025 | 28.37 | 17.06 |
| 2024 | 29.27 | 17.39 |
Top five brands
|
Jan
2025 |
Feb
2025 |
|
|---|---|---|
| MG | 67.16 | 41.05 |
| Volkswagen UK | 63.39 | 37.52 |
| BMW | 63.90 | 32.58 |
| Audi | 55.94 | 33.57 |
| Kia Motors (UK) | 57.52 | 22.64 |
Bottom five brands
|
Jan
2025 |
Feb
2025 |
|
|---|---|---|
| Abarth | 0.20 | 0.28 |
| Smart | 0.79 | 0.57 |
| DS | 1.84 | 0.40 |
| KGM | 1.85 | 0.50 |
| Maserati GB | 1.73 | 0.73 |
New car sales per outlet
To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.
The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.
| Total new car sales | Total franchised outlets | New car sales per outlet | % Change | |
|---|---|---|---|---|
| 2025 | 221,878 | 4,884 | 45.43 | -88.64% |
| 2024 | 1,953,696 | 4,884 | 400.02 | +4.09% |
| 2023 | 1,876,926 | 4,884 | 384.30 | +16.29% |
| 2022 | 1,614,018 | 4,884 | 330.47 | -1.55% |
| 2021 | 1,639,395 | 4,884 | 335.67 | +0.90% |
| 2020 | 1,630,806 | 4,902 | 332.68 | -22.62% |
| 2019 | 2,310,969 | 5,375 | 429.95 | -2.25% |
| 2018 | 2,367,144 | 5,382 | 439.83 | -12.00% |
| 2017 | 2,540,617 | 5,083 | 499.83 | -7.32% |
| 2016 | 2,692,786 | 4,993 | 539.31 | +2.58% |
| 2015 | 2,633,503 | 5,009 | 525.75 | +6.41% |
| 2014 | 2,476,435 | 5,012 | 494.10 | +11.84% |
| 2013 | 2,264,737 | 5,126 | 441.81 | +12.11% |
| 2012 | 2,044,609 | 5,188 | 394.10 | +5.85% |
| 2011 | 1,941,253 | 5,214 | 372.32 | -0.82% |
| 2010 | 2,030,846 | 5,410 | 375.39 | +2.48% |
| 2009 | 1,994,999 | 5,446 | 366.32 | -6.99% |
| 2008 | 2,131,795 | 5,413 | 393.83 | -5.46% |
| 2007 | 2,404,007 | 5,771 | 416.57 | +5.26% |
| 2006 | 2,344,864 | 5,925 | 395.76 | -6.32% |
| 2005 | 2,439,717 | 5,775 | 422.46 | -3.93% |
| 2004 | 2,567,269 | 5,838 | 439.75 | +0.84% |
| 2003 | 2,579,050 | 5,914 | 436.09 | -2.31% |
| 2002 | 2,563,619 | 5,743 | 446.39 | N/A |
YTD new car sales per outlet
| Total new car sales | Total franchised outlets | New car sales per outlet | % Change | |
|---|---|---|---|---|
| 2025 | 221,878 | 4,884 | 45.43 | -2.64% |
| 2024 | 227,874 | 4,884 | 46.66 | +11.65% |
| 2023 | 204,082 | 4,884 | 41.79 | +16.86% |
| 2022 | 174,671 | 4,884 | 35.76 | +23.65% |
| 2021 | 141,265 | 4,884 | 28.92 | -38.23% |
| 2020 | 228,862 | 4,888 | 46.82 | -2.96% |
| 2019 | 242,961 | 5,035 | 48.25 | +1.99% |
| 2018 | 244,420 | 5,166 | 47.31 | -10.38% |
| 2017 | 257,679 | 4,881 | 52.79 | +4.14% |
| 2016 | 253,073 | 4,993 | 50.69 | +4.99% |
| 2015 | 241,814 | 5,009 | 48.28 | +8.37% |
| 2014 | 223,298 | 5,012 | 44.55 | +8.55% |
| 2013 | 210,392 | 5,126 | 41.04 | +11.64% |
| 2012 | 190,721 | 5,188 | 36.76 | -0.30% |
| 2011 | 192,235 | 5,214 | 36.87 | -6.87% |
| 2010 | 214,165 | 5,410 | 39.59 | +29.55% |
| 2009 | 166,446 | 5,446 | 30.56 | -28.61% |
| 2008 | 231,707 | 5,413 | 42.81 | +3.28% |
| 2007 | 239,189 | 5,771 | 41.45 | +5.23% |
| 2006 | 233,359 | 5,925 | 39.39 | -12.02% |
| 2005 | 258,566 | 5,775 | 44.77 | -9.57% |
| 2004 | 289,051 | 5,838 | 49.51 | +6.52% |
| 2003 | 274,865 | 5,914 | 46.48 | -10.72% |
| 2002 | 298,989 | 5,743 | 52.06 | N/A |
Data source: SMMT
Retail demand and EVs boost February new car performance
Fewer than four in ten (38.8%) of new car registrations were made by private buyers so far this year despite a widening choice of over 125 battery electric models - up 38% from last year - according to the Society of Motor Manufacturers and Retail demand for new cars increased by 4.6% in February to outperform the overall market that dipped by 1%.