Dealer new car sales per franchised outlet

Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.

Here you'll find all-brand averages over time and can analyse the results by brand.

All-market average new car sales per outlet

Source: SMMT
2025
2024

All-market average new car sales per outlet

AVG Jan Feb Mar Apr May Jun
2025 28.53 17.21 73.12 24.64 30.73 39.17
2024 29.27 17.39 65.13 27.51 30.26 36.76

Top five brands

Jan
2025
Feb
2025
Mar
2025
Apr
2025
May
2025
Jun
2025
MG 67.16 41.05 196.00 46.78 81.79 93.36
Audi 55.94 33.57 152.29 69.71 70.36 83.69
BMW 63.90 32.58 148.76 55.77 64.32 87.77
Volkswagen UK 63.39 37.52 147.49 48.94 63.37 79.27
Mercedes-Benz UK 51.30 27.34 142.45 43.31 57.15 65.31

Bottom five brands

Jan
2025
Feb
2025
Mar
2025
Apr
2025
May
2025
Jun
2025
Abarth 0.20 0.28 0.96 0.27 0.27 0.18
GWM 1.73 0.17 0.97 1.27 1.10 1.20
Smart 0.79 0.57 5.13 0.93 1.25 1.65
Maserati GB 1.73 0.73 4.33 0.80 1.60 2.20
McLaren 1.33 1.78 5.11 1.00 1.78 1.33


New car sales per outlet

To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.

The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2025 1,042,204 4,884 213.39 -46.66%
2024 1,953,696 4,884 400.02 +4.09%
2023 1,876,926 4,884 384.30 +16.29%
2022 1,614,018 4,884 330.47 -1.55%
2021 1,639,395 4,884 335.67 +0.90%
2020 1,630,806 4,902 332.68 -22.62%
2019 2,310,969 5,375 429.95 -2.25%
2018 2,367,144 5,382 439.83 -12.00%
2017 2,540,617 5,083 499.83 -7.32%
2016 2,692,786 4,993 539.31 +2.58%
2015 2,633,503 5,009 525.75 +6.41%
2014 2,476,435 5,012 494.10 +11.84%
2013 2,264,737 5,126 441.81 +12.11%
2012 2,044,609 5,188 394.10 +5.85%
2011 1,941,253 5,214 372.32 -0.82%
2010 2,030,846 5,410 375.39 +2.48%
2009 1,994,999 5,446 366.32 -6.99%
2008 2,131,795 5,413 393.83 -5.46%
2007 2,404,007 5,771 416.57 +5.26%
2006 2,344,864 5,925 395.76 -6.32%
2005 2,439,717 5,775 422.46 -3.93%
2004 2,567,269 5,838 439.75 +0.84%
2003 2,579,050 5,914 436.09 -2.31%
2002 2,563,619 5,743 446.39 N/A

YTD new car sales per outlet

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2025 1,042,204 4,884 213.39 +3.43%
2024 1,007,658 4,884 206.32 +7.41%
2023 938,157 4,884 192.09 +15.61%
2022 811,544 4,884 166.16 -10.50%
2021 906,713 4,884 185.65 +39.27%
2020 653,454 4,902 133.30 -44.93%
2019 1,269,160 5,243 242.07 -2.51%
2018 1,313,994 5,292 248.30 -13.22%
2017 1,401,811 4,899 286.14 +0.57%
2016 1,420,636 4,993 284.53 +3.51%
2015 1,376,889 5,009 274.88 +7.02%
2014 1,287,265 5,012 256.84 +13.15%
2013 1,163,623 5,126 227.00 +11.35%
2012 1,057,680 5,188 203.87 +3.24%
2011 1,029,638 5,214 197.48 -3.64%
2010 1,108,662 5,410 204.93 +20.66%
2009 924,955 5,446 169.84 -26.30%
2008 1,247,479 5,413 230.46 +4.95%
2007 1,267,299 5,771 219.60 +4.77%
2006 1,241,921 5,925 209.61 -6.63%
2005 1,296,485 5,775 224.50 -4.79%
2004 1,376,565 5,838 235.79 +3.48%
2003 1,347,485 5,914 227.85 -2.90%
2002 1,347,681 5,743 234.66 N/A