Dealer new car sales per franchised outlet
Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.
Here you'll find all-brand averages over time and can analyse the results by brand.
All-market average new car sales per outlet
All-market average new car sales per outlet
| AVG | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 | 29.27 | 17.39 | 65.13 | 27.51 | 30.26 | 36.76 | 30.22 | 17.32 | 56.38 | 29.55 | 31.45 | 28.78 |
| 2023 | 26.71 | 15.07 | 58.32 | 26.83 | 29.33 | 35.82 | 29.06 | 17.27 | 54.98 | 30.92 | 31.60 | 28.39 |
Top five brands
|
Jan
2024 |
Feb
2024 |
Mar
2024 |
Apr
2024 |
May
2024 |
Jun
2024 |
Jul
2024 |
Aug
2024 |
Sep
2024 |
Oct
2024 |
Nov
2024 |
Dec
2024 |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Audi | 76.80 | 45.01 | 160.47 | 89.16 | 92.81 | 103.73 | 81.98 | 54.03 | 150.58 | 78.34 | 69.32 | 62.39 |
| MG | 82.85 | 43.12 | 159.68 | 66.31 | 89.17 | 102.64 | 76.93 | 36.46 | 110.60 | 65.47 | 90.60 | 82.78 |
| BMW | 74.45 | 40.77 | 138.38 | 63.14 | 71.40 | 93.43 | 68.17 | 31.49 | 86.47 | 64.88 | 72.81 | 58.51 |
| Mercedes-Benz UK | 44.31 | 26.24 | 159.63 | 53.00 | 62.56 | 71.44 | 61.54 | 35.59 | 132.87 | 65.36 | 66.76 | 49.37 |
| Volkswagen UK | 53.55 | 36.09 | 103.49 | 61.96 | 63.10 | 72.23 | 65.64 | 37.33 | 107.27 | 62.12 | 58.26 | 56.08 |
Bottom five brands
|
Jan
2024 |
Feb
2024 |
Mar
2024 |
Apr
2024 |
May
2024 |
Jun
2024 |
Jul
2024 |
Aug
2024 |
Sep
2024 |
Oct
2024 |
Nov
2024 |
Dec
2024 |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chevrolet UK | 0.00 | 0.00 | 1.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Abarth | 0.75 | 0.63 | 1.65 | 0.29 | 0.41 | 1.05 | 1.63 | 1.10 | 2.05 | 0.72 | 0.56 | 0.19 |
| DS | 1.96 | 1.42 | 3.35 | 1.25 | 0.98 | 1.55 | 2.29 | 1.38 | 3.84 | 1.56 | 0.87 | 0.49 |
| KGM | 1.35 | 2.16 | 6.21 | 2.24 | 2.11 | 1.71 | 1.69 | 1.42 | 4.11 | 1.15 | 0.84 | 1.08 |
| McLaren | 1.22 | 0.22 | 3.11 | 2.00 | 1.67 | 1.89 | 1.78 | 0.33 | 8.56 | 1.33 | 0.89 | 3.22 |
New car sales per outlet
To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.
The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.
| Total new car sales | Total franchised outlets | New car sales per outlet | % Change | |
|---|---|---|---|---|
| 2024 | 1,953,696 | 4,884 | 400.02 | +4.09% |
| 2023 | 1,876,926 | 4,884 | 384.30 | +16.29% |
| 2022 | 1,614,018 | 4,884 | 330.47 | -1.55% |
| 2021 | 1,639,395 | 4,884 | 335.67 | +0.90% |
| 2020 | 1,630,806 | 4,902 | 332.68 | -22.62% |
| 2019 | 2,310,969 | 5,375 | 429.95 | -2.25% |
| 2018 | 2,367,144 | 5,382 | 439.83 | -12.00% |
| 2017 | 2,540,617 | 5,083 | 499.83 | -7.32% |
| 2016 | 2,692,786 | 4,993 | 539.31 | +2.58% |
| 2015 | 2,633,503 | 5,009 | 525.75 | +6.41% |
| 2014 | 2,476,435 | 5,012 | 494.10 | +11.84% |
| 2013 | 2,264,737 | 5,126 | 441.81 | +12.11% |
| 2012 | 2,044,609 | 5,188 | 394.10 | +5.85% |
| 2011 | 1,941,253 | 5,214 | 372.32 | -0.82% |
| 2010 | 2,030,846 | 5,410 | 375.39 | +2.48% |
| 2009 | 1,994,999 | 5,446 | 366.32 | -6.99% |
| 2008 | 2,131,795 | 5,413 | 393.83 | -5.46% |
| 2007 | 2,404,007 | 5,771 | 416.57 | +5.26% |
| 2006 | 2,344,864 | 5,925 | 395.76 | -6.32% |
| 2005 | 2,439,717 | 5,775 | 422.46 | -3.93% |
| 2004 | 2,567,269 | 5,838 | 439.75 | +0.84% |
| 2003 | 2,579,050 | 5,914 | 436.09 | -2.31% |
| 2002 | 2,563,619 | 5,743 | 446.39 | N/A |
YTD new car sales per outlet
| Total new car sales | Total franchised outlets | New car sales per outlet | % Change | |
|---|---|---|---|---|
| 2024 | 1,953,696 | 4,884 | 400.02 | +4.09% |
| 2023 | 1,876,926 | 4,884 | 384.30 | +16.29% |
| 2022 | 1,614,018 | 4,884 | 330.47 | -1.55% |
| 2021 | 1,639,395 | 4,884 | 335.67 | +0.90% |
| 2020 | 1,630,806 | 4,902 | 332.68 | -22.62% |
| 2019 | 2,310,969 | 5,375 | 429.95 | -2.25% |
| 2018 | 2,367,144 | 5,382 | 439.83 | -12.00% |
| 2017 | 2,540,617 | 5,083 | 499.83 | -7.32% |
| 2016 | 2,692,786 | 4,993 | 539.31 | +2.58% |
| 2015 | 2,633,503 | 5,009 | 525.75 | +6.41% |
| 2014 | 2,476,435 | 5,012 | 494.10 | +11.84% |
| 2013 | 2,264,737 | 5,126 | 441.81 | +12.11% |
| 2012 | 2,044,609 | 5,188 | 394.10 | +5.85% |
| 2011 | 1,941,253 | 5,214 | 372.32 | -0.82% |
| 2010 | 2,030,846 | 5,410 | 375.39 | +2.48% |
| 2009 | 1,994,999 | 5,446 | 366.32 | -6.99% |
| 2008 | 2,131,795 | 5,413 | 393.83 | -5.46% |
| 2007 | 2,404,007 | 5,771 | 416.57 | +5.26% |
| 2006 | 2,344,864 | 5,925 | 395.76 | -6.32% |
| 2005 | 2,439,717 | 5,775 | 422.46 | -3.93% |
| 2004 | 2,567,269 | 5,838 | 439.75 | +0.84% |
| 2003 | 2,579,050 | 5,914 | 436.09 | -2.31% |
| 2002 | 2,563,619 | 5,743 | 446.39 | N/A |
Data source: SMMT
Private buyer demand for new cars falls while BEVs surge to 20.7% share
Fewer than four in ten (38.8%) of new car registrations were made by private buyers so far this year despite a widening choice of over 125 battery electric models - up 38% from last year - according to the Society of Motor Manufacturers and Traders’ (SMMT) latest monthly figures.