Author: Tom Sharpe
Former news and features editor (left May 2023)
Articles by Tom Sharpe - Page 15
VIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
Manufacturer insight
9 Feb
New car market still ‘fragile’ despite 14.7% January growth, says SMMT
Society of Motor Manufacturers and Traders (SMMT) chief executive Mike Hawes has said the economic outlook, cost-of-living crisis and anxiety over new technology mean the new car market remains ‘fragile’, despite 14.7% January growth.
Market insight
6 Feb