Supagard – supporting car makers and their networks

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As a leading brand established for 27 years, Supagard is recommended by 15 manufacturers and recognises the importance of supporting them and their dealer networks to grow profitability and to meet the demands faced by this evolving market.

By Sue Healey, key account manager, Supagard

With the ever-increasing appetite for digital technologies, to support manufacturers and dealers to meet showroom standards, we offer the Supagard App, customer advertisements, a re-solicitation platform and showroom slideshows.

Recognising the importance of our relationship with dealer groups and manufacturers and customer retention for both, Supagard has launched new product initiatives to enhance the value of its dealer and customer proposition.

As matte paint grows in popularity, the new Supagard Xtra paint sealant is ideal for maintaining the finish on these surfaces.  

With the increased quality and level of standard specifications and options in cars, Supagard offers guaranteed protection for leather interiors against staining caused by dye from jeans and other clothing, food oils, such as curry, and other everyday liquids.

Our unique quick-drying fabric protector for interiors and carpets is touch-dry in 90 seconds and ready to safely be driven away after five minutes.

The introduction of innovative products and technologies is clearly important, but account management support is also essential to enhance sales and profitability.

Products must be professionally applied and customer benefits clearly explained to demonstrate the product value and confidence resulting in ongoing customer satisfaction.

Our comprehensive training programmes for valeters and sales consultants form a vital part of our service, as while paint protection is outside the scope of FCA rules, we are mindful of the principles of treating customers fairly and this is prominent in every aspect of our business.

For more on how Supagard can grow your dealerships' profitability, visit www.supagard.com or phone 0141 633 5933