Crewe-based dealer network Swansway Group has generated £250,000 of additional profit by using its customer relationship management system to target the right customers.
Swansway Group is to spend £600,000 on an upgrade at one of its Honda showrooms in Greater Manchester, chairman Michael Smyth said.
Swansway Group has acquired Stafford Land Rover from Dennis Bunning marking the first time it has represented the premium 4x4 brand.
Crewe Audi is adding value for its customers in a partnership with a local prestige hotel.
Crewe-based the Swansway Group is celebrating entering the Sunday Times Best Companies to Work For list for the first time, placed at number 70.
Swansway Group is filling a six year open point in Merseyside for Volkswagen Commercial Vehicles.
Crewe-based franchised dealer Swansway Garages has won the first ALD Automotive Dealer Award.
The acquisition by Swansway Garages of Wrexham Volkswagen was completed in barely a fortnight, the group’s chairman told AM this morning.
Swansway Garages Group is to open a new £3m Audi centre in Stafford before Christmas, to complete a busy year for the Crewe-based company.
A newly formed retail group is set to join the exclusive AM100 club next year as it strives for a £100m-plus turnover. Crewe-based Swansway Garages Group has five sites representing Audi, Seat and Volkswagen with a projected turnover of £76m.
