Subaru’s offer of a free 24 to 48- hour test drive for any potential buyer has backfired for some of its retailers, which have been inundated with requests for outings in the brand’s performance cars.
Subaru has a good track record in creating fields of its own. Back in 1998 the 2.0-litre Forester S Turbo arrived to become a contra-diction in terms – a quick, all-wheel drive SUV.
Subaru-maker Fuji Heavy Industries has posted a 71% jump in quarterly operating profit and is keeping its full-year forecasts intact as it expects the new Legacy to drive a further recovery.
The new managing director of International Motors Group has outlined plans to import a Chinese car into the UK market - and also ruled out the possibility of a diesel engine in the Subaru range.
Subaru is hoping a pilot scheme launched this month for Impreza servicing will be rolled out to encompass its other model ranges early next year.
Sam Burton, the managing director of Subaru and Isuzu UK, is set to leave the company at the end of November.
Sam Burton, managing director of Subaru UK and Isuzu UK import/distribution at International Motors, is leaving the company at the end of November to become automotive director of Mondial Assistance UK.
Subaru has launched a ‘peace of mind’ service scheme for all new Imprezas – priced from £20 per month.
Subaru will unveil its new 209bhp turbocharged Forester 2.5 XT at the Paris Motor Show.
Auto Trader is now supplying used UK specification Subarus on its website.
Subaru and Isuzu importers IM Group are the latest to trial a daily rental scheme that also serve as an extended test drive.
ISUZU and Subaru dealers will be taking part in a new rental scheme.
Subaru is offering three years/36,000 miles free servicing on a wide range of its models including the new special edition Forester XLn.
Subaru and Isuzu have launched a new rental scheme, offering daily rental customers a wider range of prestige and all-wheel drive models
Jennings has taken on the Subaru franchise for Middlesbrough, spending £800,000 – including some TV advertising – on adding the marque to its existing Ford, Mazda and Seat dealerships there. It is also the first dealership in the country to get the new Subaru corporate ID.
Ford retailer Jennings has taken on the Subaru franchise at its Middlesbrough site, investing £800,000 in new facilities for the Japanese marque
Outback looks to consolidate brand position
Having just made deep price cuts of up to 56% on 200 part numbers, Subaru has now launched a three years' free servicing offer, along with 0% finance on the Impreza 2.0 GX.
Vauxhall is the latest carmaker to respond to the emerging threat of insurer-mandated aftermarket parts in the body repair sector. Retail prices for 28 of Vauxhall's most popular bumper parts have been cut by an average of 19%, while the retail price of lighting has been reduced by an average 21%.
In a bid to reduce whole life costs and insurance premiums for its performance models, Subaru (UK) Ltd is slashing parts prices by up to 56%. The company says the permanent initiative affects 200 part numbers and most models. IM's Subaru parts manager Matthew Davies has confirmed dealers' existing parts margins will remain intact.
