Ray Sommerville, with 40 years in the auto retail industry, guided Perrys through a recovery phase after a management buy-out and his quick and decisive action saw Perrys suffer less than many during the recession.
Despite its relatively small size, Perrys’ digital influence via its website and intense social media activity goes way beyond that of its much larger peers.
The seeds of Perrys’ video strategy were planted when it realised it was offering little digitally to potential customers in the early research stage of buying their next car.
Perrys Motor Sales has announced the appointment of Darren Ardron as managing director with immediate effect.
Perrys Motor Sales has won the National Dealer Group of the Year accolade at Motability’s new Dealer Awards.
Average payment protection insurance (PPI) pay outs are totalling £450 million a month and a BBC Radio 4 report is linking it to the boost in new car registrations.
Top 20 AM100 dealer group Perrys has acquired Pomphreys Vauxhall in Sittingborne for an undisclosed sum.
'Ill wind' boost for F&I: Credit crunch has resulted in a big increase in the demand for dealer finance.
A 12-month pilot with several major AM100 dealer groups has led to the launch of a dedicated used car customer satisfaction index service.
Perrys Group has appointed a consultancy to search out dealer groups that could be potential acquisition targets.
AM100-listed Perrys Group believes business managers are crucial to its success in maximising finance point of sales penetration.
Perrys Group has purchased two dealerships in Lancashire as part of its ongoing strategy of growth by selective acquisition. Nelson Peugeot and Blackburn Mazda have been bought from Walker Farrimond for £700,000 by the AM100-listed dealer group.
An in-house management development programme run by Perrys Group has resulted in a total success for the first intake.
