Cazoo has kicked-off its plan to cut its marketing costs as part of its bid to save £200 million per year with the loss of its high-profile Premier League shirt sponsorship deal with Everton FC.
It’s been a busy few weeks for headlines covering the demise of Carzam and a £200m cost reduction programme at Cazoo.
Has the online used car retail bubble burst or have the UK’s established car retailers’ disrupted disruptors like Cazoo and Carzam with their ability to evolve and adapt to cater for the digital car buyer?
Carwow and Vauxhall have further extended their strategic partnership for the remainder of 2022.
iVendi has created new business units and has appointed new country directors in France and Spain.
Ford chief executive Jim Farley has said that future dealer standards will be “brutal” to ensure that the brand has the physical network to outperform its car manufacturing competitors.
Carzam founder Peter Waddell has blamed the faltering performance of online-only car retail businesses including Cazoo for the venture’s failure.
Carwow has seen a 113% increase in the proportion of consumers who place a formal enquiry for a used car after initially searching on the platform for a new car.
Polestar has launched a new customer referral programme in Europe, South Korea and the United States, which applies to all new vehicle purchase methods.
ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
Cinch is set to become Crystal Palace’s official shirt sponsor for the 2022/23 Premier League football season as part of a multi-year contract.
Dacia UK has “decommissioned” its pioneering online new car retail portal as it bids to improve its omnichannel customer journey for customers.
Carwow has continued its recent leadership recruitment drive with the appointment of Cupra and Seat UK commercial marketing manager Alistair White as its new head of sales.
Vauxhall is “at the vanguard of automotive retail” after one-in-five of its March new car sales resulted from customer orders placed online.
Keyloop has launched an innovation division out of its Canadian offices in Winnipeg, headed up by chief innovation officer Glen Demetrioff.
Candid online used car and van descriptions that highlight scratches, dents and other minor damage are a key lesson from digital disruptors for dealers, says iVendi.
Mazda UK sales director Peter Allibon has discussed the Japanese brand’s challenging launch of online retail, its direct vehicle imports to the UK and agency model retail in a wide-ranging interview with the AM News Show.
The automotive industry must embrace digital transformation being driven by tech-savvy generation of younger drivers.
Cazoo has completed the launch of its online used car retail and vehicle subscription offering to the Spanish market, promising to offer “the best car buying experience to consumers”.
Vertu Motors PLC leveraged car retail’s “sector tailwinds” to deliver a 41.9% rise in turnover and 228% rise in adjusted pre-tax profits in a record-breaking set of 2021 annual financial results.
