Manufacturer insight
Mercedes CEO ‘excited’ by agency model despite two-tier car retail sector concerns
Mercedes-Benz UK chief executive Gary Savage has said he finds the roll-out of the brand’s direct-to-consumer agency model car retail strategy “hugely exciting” – despite agents' two-tier car retail sector concerns.
VIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
Peugeot 208 ends VW Golf’s 15-year run as Europe's best-selling car in ‘troubled’ 2022
Peugeot’s 208 hatchback ended the Volkswagen Golf’s 15-year reign as Europe’s best-selling car as the region’s troubled automotive sector suffered a third consecutive year of declining sales in 2022.
Ray Chapman Motors acquisition ends Clive Brook’s ‘fantastic journey’ in car retail
Volvo Cars UK franchisee Clive Brook has handed over the keys to his car dealerships in Bradford and Huddersfield to Ray Chapman Motors – ending a “fantastic journey” in automotive retail.