Honda president Hiroyuki Yoshino has scotched speculation that the Japanese carmaker is poised to purchase “up to 49%” of the rescued Rover group. Honda's partnership with Rover ended in 1994 after the BMW acquisition.
##232Logo--left##The new Honda Logo is scheduled to sell between 4,000-5,000 units a year, but its success or failure will be a key factor in Honda's plans for further expansion in the UK market. The company says Logo is a “market research exercise” to help Honda learn about the B-sector.
Honda is to start building its CR-V sports utility at Swindon in an attempt to absorb excess capacity at the factory.
