Honda (UK) has launched a new recruitment programme to help its dealers target and assess the best technicians, sales staff and managers.
Honda had its work cut out when it began work on the new Civic Type R.
The head of Honda UK’s car marketing, Jeff Dodds, has quit after one year in the role.
Honda has now dropped the customer satisfaction index aspect of its dealer bonus scheme, as first reported by AM in October 2006.
In our first video interview with leading figures in the UK automotive industry, AM editor Stephen Briers talks to Bernard Bradley, Honda UK head of sales, at the 2007 Geneva Motor Show this month.
Honda UK has chosen Kalamazoo-Reynolds to provide its new dealer management system.
Shaun Wootton has been appointed as Honda’s manager of national franchising, cars.
Euro NCAP has released the results of five cars: the Fiat Bravo, the Honda CR-V, the Honda Legend and the Mitsubishi Outlander.
Honda UK is linking its registrations increase of 8.9% between 2005 and last year with raised brand awareness thanks to its tie-in with marketing specialist Aprimo.
With the new Honda Civic Type R, dealers are being offered a hot hatch built to appeal to a wider market than its predecessor.
Honda (UK) has appointed Shaun Wootton as its new manager of national franchising, cars.
Over 500 people have already placed orders for the new Civic Type R – more than 10% of Honda’s annual sales target for the hot hatch.
Honda will show off its new sports hybrid concept at the Geneva Motor Show in March.
To pre-empt January’s launch of the CR-V, Honda opened its latest advertising campaign on December 15 with its star humanoid robot, ASIMO.
The first pictures of Honda’s sporty Civic Type R model have been released.
Some Honda dealers are unhappy about new car volume targets for 2007 that they regard as unreasonable.
Honda will unveil its new Accord Coupe concept at the Detroit Motor Show next month.
After a five-year gap, the Honda Legend is back in the UK.
Prices for Honda’s new CR-V range from £17,872 to £27,277.
Alan Day has sold its Volkswagen outlets to Tanner.
