About 4 per cent of all new cars sold in future, equalling about 4.5 million units, could be sold completely online by 2020, which compares to approximately 5,000 new cars sold solely on-line in 2011.
Dealers are being urged to maximise digital marketing opportunities in 2013 or face the threat of being left behind, as more and more consumers search for new or used cars on mobile devices.
Consumers are increasingly relying on their mobiles for web searches and information gathering despite the number of calls from mobiles having now reduced.
Progress Automotive, the dealer technology company, has launched the digital arm of its business under the new brand name of Responsive Digital.
Dealers should develop their websites with Responsive Web Design (RWD) which will allow them to automatically reconfigure itself for the best design for any device, according to motor industry technology provider iVendi.
Happy New Year from the team at AM. Don't forget to give us the news and success stories from your dealership in 2013 by emailing am@bauermedia.co.uk or tim.rose@bauermedia.co.uk or tom.seymour@bauermedia.co.uk
RBS head of digital marketing Jim Murray-Jones has been appointed by News International Commercial as general manager of driving.co.uk, the new classified advertising site for cars.
Mazda Motors UK has tackled a used car business which was operating under a Mazda UK web address.
A rival to Auto Trader has adjusted its threshold for advertised cars in order to capture a slightly larger slice of the market.
Deltapoint has strengthened its management team by the appointment of Richard Hart, Iain McFarlane and Julian Stockton in support of the launch of i-Control, its product that supports dealers’ used car operations.
New App Brings Dealership Stock Search Facility to Facebook
Vauxhall franchisee Eden Motor Group has invested in a bespoke web presence for its Chevrolet operation.
Essex Auto Group has launched a new website as part of its digital strategy. Combining a fresh look with new functionality, the site offers customers an improved online experience when researching and buying a car, says the group.
An online marketplace for used cars is adding live chat functionality for its motor trader advertisers.
Cooper solutions is aiming to double its revenue after hiring a man who has worked for some of the biggest names in business.
Auto Trader has launched a monthly interactive tablet publication called Ignition for consumers looking to buy new and used cars.
Online vehicle remarketing specialist Autorola has appointed UK sales and operations directors.
Arnold Clark Automobiles has been left in the clear after it was challenged over its advertising.
Online automotive services provider Quotevine has signed its first clients – Kia Motors (UK) and Hyundai Motor UK – less than two months after its launch.
A unique car comparison tool has been developed by CAP exclusively for Volvo Car UK and its customers.
