Cambria Automobiles has signed a deal with Marketing Delivery to manage its social media presence following a six month pilot.
Dealers are being offered differing opinions and advice on whether to develop their separate mobile websites for tablets and smartphones or to use responsive web design (RWD) which adapts to each mobile device.
Video puts the personal back into car sales establishing a relationship between the sales executive and the prospect which had been otherwise lost with the domination of the internet, according to video technology experts CitNOW’s sales director Alistair Horsburgh.
Customer relationship management is increasingly encroaching on the digital world turning CRM into eCRM, according to Jeremy Evans, managing director of Marketing Delivery, seminar sponsor at AM’s Digital Dealer Conference.
LinkedIn is an under-used and under-rated social media platform which dealers should exploit to stay ahead of the competition, according to Philip Calvert, professional speaker, LinkedIn trainer and social media sales strategist.
Suzuki believes it will be the first mainstream automotive brand in the UK to have a fully adaptive online presence.
Dealers that are developing smartphone applications should look at making them compatible on Android phones to reach the largest pool of customers in the UK.
Citroen is working on transferring all its existing brochures online following the successful launch of an interactive brochure for the DS3 Cabrio.
Amscreen, the digital place based media network owner, has appointed Stefan Grzasko as head of the motor division.
East Anglia-based Vauxhall specialist Thurlow Nunn has opened a new customer contact centre in Norwich to provide a single point of contact across the business.
Dealers are already aware of the importance of having good photography to advertise vehicle stock online but research from Motors.co.uk shows that pictures can double the click through rate on an individual listing.
Auto Trader is promising dealers fairer pricing through its new package offer.
AM has launched an autumn Digital Dealer Conference following unprecedented demand from franchised dealers to keep pace with the latest developments in the digital world.
BEN, the automotive industry charity, has won £13,000-worth of free public relations support through Automotive PR's #tweetcharity competition.
Carmakers are not keeping pace with other mainstream brands when using social media as a marketing tool because there is “a fear of moving beyond the traditional”, according to Nissan.
Aston Martin marketing director Markus Kramer believes luxury brands are wary of opening up access to their brand to a wider audience on social media because it impacts on exclusivity.
Family-owned dealer group Harratts has added independent customer reviews to its website.
Ford is leveraging its relationship with the 2013 UEFA Champions League Final on Saturday to launch its new brand campaign featuring technologies available across Ford’s family of vehicles.
Motoring.co.uk, the online portal which aims to help consumers find the right new or used car, believes manufacturers and dealers need to be more engaging with their social media content if they want to build trust and loyalty.
Franchised dealers have been the dominant winners in industry awards recognising excellence in digital marketing.
