UK advertisers invested an average of £1 in every £6 they spent on digital advertising in mobile last year as spend on mobile ads passed the £1 billion mark for the first time in 2013.
This AM guide will help dealerships to navigate the online customer journey, through attracting customers via SEO and pay-per-click, to live chat, online reviews, CRM and the physical showroom experience.
Nissan has launched its new mobile optimised corporate sales website for company car drivers, small business owners and fleet managers.
Kia is using augmented reality to allow readers of its printed customer magazine Eureka to access additional digital material online via their smart phones.
Auto Trader will launch 'managed' chat technology for dealerships following its research into customer activity on its website which shows two thirds of searches on the classifieds website taking place between 7pm and 11pm.
Expert advice and dealer case studies on search engine optimisation, consumer engagement, data handling, social media and reputation management – the crucial aspects of modern, digital, franchised motor retailing.
Expert advice on search engine optimisation, consumer engagement, data handling, social media and reputation management – the crucial aspects of modern, digital, franchised motor retailing.
Technology is an essential part of an automotive retailer's operations and while they believe it can give them a competitive advantage, the majority are finding it difficult to keep pace with change.
How did the washing machine manufacturer Whirlpool top the Apple iTunes charts for most downloaded podcasts and what can dealers learn from it?
Data is now enabling franchised dealers to better run their forecourts. The industry is working out how to combine information sources and distil it into useful metrics that help dealers make decisions in buying and selling cars.
Motoring.co.uk is launching a new website in August which it claims will be "the only website of its kind" in the automotive market.
Benfield has had its own in-house website development team since 2011. Headed by Mark King, it consists of a web developer, senior digital marketing executive, and a digital marketing executive and is due to expand this year with another web developer and E-CRM specialist being recruited.
Dealers should make sure they focus on producing quality content on their websites in order to satisfy intelligent changes to the way Google ranks search results.
Lloyd Motor Group’s Carlisle Mini dealership put together a series of videos and competitions through its social media channels to launch the new Mini Hatch.
Jessica Wilkie of digital advertising agency Wunderman believes marketers should not get carried away with how technology is changing consumer behaviour online.
Trader Media Group has rebranded to take on the name of its most significant division Auto Trader.
Dealers can use social media channels to differentiate themselves from the competition and to display the culture of their business, according to social media expert Andrew Lloyd Gordon.
Big data and the internet are changing how companies need to engage consumers. Professor James Intriligator told the AM & AutoTrader Digital Marketing Conference how consumers are not just focused on the cost of things.
UK consumers spend more time browsing websites on mobiles and tablets than on desktop PCs and motor retailers need to ensure their websites are responsive and optimised for a variety of devices, Auto Trader market research director Nick King told delegates at the AM & Auto Trader Digital Marketing Conference.
Online auctions are no longer just used to dispose of vehicles – now they generate revenue, too. AM talks to seven dealers on how they have adapted to internet remarketing
