Bluetooth is back and is being used to send targeted real-time marketing messages to customers. But it's got a new name: beacon technology.
Car manufacturers are looking to access buyers even earlier in their buying decision process online, according to Motoring.co.uk.
Vauxhall has launched its new ‘Stand Together’ television advert featuring members of the England Football Squad, football fans and Vauxhall staff from its Ellesmere Port factory.
Eight out of the top 10 volume manufacturers are investing in creating their own social communities, some within their own websites, to help build customer retention and grow aftersales revenue.
Dealers should follow these three tips to to get the most from their mobile digital offerings, writes Hugh Dickerson, Google UK’s senior industry head of automotive
A Euro Car Parts sales promotion has been cleared by the Advertising Standards Agency (ASA) following a challenge over whether discounts were genuine.
Over 35% of cars listed by dealers on Auto Trader are not in demand locally, according to figures from the company.
Mitsubishi Motors in the UK has launched its Outlander PHEV (plug-in hybrid) in its biggest cross media launch in its history.
Franchised dealers are missing out on the sales opportunities presented by open minded consumers beginning their search for a new car.
Vauxhall has put England football fans directly in touch with footballers Joe Hart, Danny Welbeck and Fraser Forster as part of a Q&A streamed live on Facebook.
Hyundai and Kia have started a series of online videos in the lead up to the World Cup which will leverage their partnership to boost the presence of the brands during the competition.
Mazda has launched its new Vantage Point database system which lets its 167 UK dealers to contact customers by text and email.
Bristol-based car dealer group Wessex Garages has confirmed that Motors.co.uk generated 19% of its used car sales and 8% of its new car retail sales in the plate-change month of March.
Author BJ Mendleson and T. Neidorf, of US firm Ross Direct Digital, exposed some of the myths around social media intentions at the recent US NADA convention, collated by BDO.
Mitsubishi is using some of its £20 million marketing budget for this year to sponsor documentaries on Channel 4.
Social media expert Anna Farmery is founder of The Engaging Brand, and was a speaker at AM's digital conference. Here she gives her views on the power of emotion in customer relations.
US dealer best practise provider NADA 20 meets with dealers to discuss the most effective measures dealers have implemented in their dealership. These ideas were shared at the recent NADA convention and collated by BDO.
Since automotive ecommerce took off in the late Nineties, cannibalisation of sales has been an issue for brands and retailers. Historically, dealers were the ‘first moment of truth’ for motorists, while manufacturers provided the initial stimulus to raise awareness of a vehicle.
Mercedes-Benz has used a sleepy cat to market its CLA with a television advert shown before ITV’s Britain’s Got Talent.
Kia is promoting its new Soul with a viral style advertising campaign which features exercising hamsters.
