Perrys achieved a highly commended at the Drum content awards for Best Automotive Content Marketing Strategy/Campaign.
JudgeService Research has launched a new survey dealers can use to understand customer loyalty and pinpoint a customer’s preferences.
As expected the growth in new car registrations has driven a spike in calls to automotive receptionists company Moneypenny by 17.4% in September.
BMW has been told by the ASA it cannot show its television advert for the 3 Series after it received complaints it encouraged dangerous driving.
Smart has teamed up with entertainment company Disturbing London to make a five-part documentary to promote its Forfour.
Digital search dominates how customers find their next car, but other areas are still important, according to new research by MotoNovo Finance.
The UK automotive industry will struggle to prepare for new General Data Protection Regulation (GDPR) due to a lack of consultancy services.
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
Content permeates each level of every business, but its sheer volume and depth can create as many problems as Justin Kirby, author and VP of Tenthwave Digital, will unpeel at AM’s Digital Dealer conference.
Deriving psychological profiles from people’s social media footprints and combining the insights with an increasingly diverse range of communication channels spells enormous potential for the automotive sector.
Digital success is no longer about how many people are following you or the level of engagement your posts receive, but the positive outcomes your content delivers and the impact on sales.
Car buyers have told dealers to give them the freedom to browse stock and provide better information on the real costs of cars in order to improve service.
Vertu Motors, Renault Retail Group and Pentagon Motor Holdings represented the franchised retail sector among the winners at the eighth annual Auto Trader Click Awards.
Auto Trader has announced a partnership with Trusted Dealers, the marketing channel operating under the umbrella of the National Franchised Dealers Association.
Car dealer group Arnold Clark was one of the most searched for brands in the UK automotive sector and had the largest social influence of any franchised dealer in 2014.
Almost 40% of initial bids on vehicles come ‘out-of-hours' - after 5pm and before 8am the next morning - says Cars Direct of its online auction operation.
Auto Trader recorded £133.1 million operating profit from £255.9m turnover in the 12 months to March 29.
Car dealer Swansway has partnered with VEE24 to bring real-time live chat to its website customers.
Monitoring your businesses’ influence on social media is not straightforward.
A total of 71% of used car buyers visit a dealer’s website before making their purchase with stock a primary concern.
